For many of us, this holiday means seeing loved ones we may not have seen in a while and spending long-awaited quality time with the people close to us. But since the stakes are higher, so is the stress. In such unpredictable times, however, you can count on one thing: Delivery could take forever.

With global delivery delays slowing down every element of production and transport of products, the past months have made slower delivery speeds almost guaranteed. With delays adding a sting to the already high-pressure holiday shopping season, you might be tempted to just put it off one more week.

That’s why it’s more important than ever to start your shopping early. This year, even Black Friday might be too late if you want to get your home and gifts ready for the holiday season without having to scramble at the last minute.

Not to worry! The Amazon Pay Holiday Guide is coming to the rescue. Launching on 8 November, our annual series brings together more than 100 merchants across four shopping categories, two pop-up shops, and a fantastic selection of gift lists.

Bring the joy back to holiday shopping by removing every potential obstacle from the equation. With our selection of merchants, you can easily find the best products for all your needs this season — from winter essentials to Secret Santa ideas from brands you already love, as well as small merchants waiting for you to discover and support.

Winter essentials


As you prepare for the upcoming winter season, you’ll need to stock up on winter essentials to get you through the cold months ahead. The Amazon Pay Holiday Guide will help you find everything you need to keep cosy inside or explore the great outdoors with the perfect gear.

Step up your pantry game by investing in high-quality, artisanal essentials from Clearspring. Add an extra touch of richness to every dish with their organic cold-pressed oils. With quality you can taste in every bite, their award-winning pantry essentials will make all the holiday season cooking less of a chore.

Take a little extra time for yourself this season with all the accessories you need for your health with Sleep Smug. Level up your rest with their sleep turbans and reach your fitness goals with their active line for a better, healthier you.

Home for the holidays

HGAnticipationCampaign2021_Editorial_Inline_4Getting your home ready for the holiday season doesn’t have to be a hassle. With the Amazon Pay Holiday Guide, we’ll pick all the best things that will fill your home with joy — then you can pay for them quickly and securely with the information stored in your Amazon account.

Celebrate the season with lavish desserts with the help of The Cake Decorating Company. Get all the tools and ingredients you need to make extravagant cakes for your friends and family.

With all the time you’ll be spending at home, make sure to upgrade your loungewear. Outfit your whole family with a comfy set from Piglet in Bed. Their 100% merino loungewear will keep you warm and comfortable, and last all through the holiday season and beyond.

Secret Santa

HGAnticipationCampaign2021_Editorial_Inline_1While you’re in the gift-giving spirit, get the jump on Secret Santa preparation with the Amazon Pay Holiday Guide. Find the perfect little something for everyone on your list, from unique gifts for loved ones to guaranteed wins with your colleagues.

If Santa can find the perfect gift, so can you. For any impossible-to-shop-for man in your life, find a personalised gift from Kompsós. Inspired by the Mediterranean, their range of stylish, handmade jewellery provides a memorable, unique gift.

For the electronically obsessed, find the newest gadgets to go with their tech. Anker is your one-stop shop for personalised tech accessories that will add a hint of personality to anyone’s office — or home office — setup.

Shop small


The holiday season is also the ideal time to help small businesses by shopping small. But don’t sacrifice quality or convenience — find a selection of ideas to make sure you shop small and gift big.

Let the Amazon Pay Holiday Guide introduce you to merchants that make unique gifts for every person on your list. To make the tiny tots even cuter, gift them a minimalist set from My Little Monkey. The small, sustainable brand is bringing well-made, stylish clothing to the littlest members of your family. We can’t guarantee your little one will stay still for photos, but we can guarantee they’ll look precious in all your holiday photos.

Get your own glow for the upcoming influx of photo ops by stepping up your skin-care routine. Swap out your old skin care for the natural, effective products from Crush N Mix. Formulated without all the filler ingredients and toxins found in traditional products, their handmade, ethically produced skin solutions slow down the ageing process.

Pop-ups for the whole family

As if there weren’t enough to look forward to this holiday season, Amazon Pay is bringing fun to the whole family. Coming in November is a Santa’s Workshop where you and your little ones can celebrate the holidays. Listen carefully while they tell Santa what they want, then shop with Amazon Pay to make it all happen seamlessly from idea to checkout.

Skip the hassle that comes with the holiday season, but don’t miss the excitement. Get ready for the Amazon Pay Holiday Guide to launch on 8 November and get all your shopping done early. With all the deals and events happening on Amazon Pay, holiday shopping will feel fun again, and you can focus on spending time with your family and friends while knowing you got them the best gifts.

With Amazon Pay, you can find great gifts and get through checkout easily and securely. Don’t wait to shop; start early to get all your winter essentials now. Then spend the holidays cosying up and spreading cheer — you deserve it.