Founded in 1999 in a small town in Scotland, National Shower Spares has grown to become the U.K.’s leading supplier of shower spare parts and accessories nationwide. With over 36,000 customer reviews, independent review site Trustpilot ranks National Shower Spares as the U.K.’s top-rated online retailer (at number 1 out of 148 companies) for service and customer satisfaction in the Bathroom Renovator category.
National Shower Spares helps customers find showers, bathroom fixtures, and shower parts; answers installation questions; and provides a simple checkout experience with Amazon Pay.
Using the latest checkout technology
National Shower Spares has been offering Amazon Pay to customers across desktop and mobile since 2018, and transaction volume through Amazon Pay continues to grow year after year.
“We realized that since everyone has an Amazon account, it would provide a seamless payment process for our customers,” explained Aaron West, Ecommerce and IT Manager at National Shower Spares. “I was an Amazon Pay early adopter myself and wanted our customers to experience the same benefits. The Amazon brand is instantly recognizable and helps give customers that extra confidence when paying online.”
Witnessing the success it experienced with Amazon Pay, the company was excited to upgrade its checkout experience, as soon as the new version became available.
Upgrading to a faster and more efficient checkout
In 2020, National Shower Spares upgraded to Amazon Pay’s next-generation checkout technology, Checkout v2. In the same year, the share of online customers completing checkout with Amazon Pay grew by 42%1, which National Shower Spares attributes to decreased cart abandonments and improved decline handling through Checkout v2.
“We wanted to use the latest checkout technology that provides an improved customer experience and better development maintenance: there are no widgets, and Amazon handles any errors.”
– Aaron West, Ecommerce and IT Manager
As an important additional benefit, West noted that Checkout v2 facilitates compliance with Strong Customer Authentication (SCA) requirements under Payment Services Directive II (PSD2), a new set of requirements for authenticating online payments in the U.K. and European Economic Area.
The integration with Checkout v2 has received a standing ovation from the National Shower Spares web developers, who pointed out more efficient error handling and a time-saving integration process.
“I must say a massive thanks to the API designers because Checkout v2 was a hundred times easier to integrate than the first version. The overall flow has been greatly streamlined, making things much simpler for us to code, and for customers to navigate when transacting,” West said.
Better customer experience boosts business
After completing the upgrade to Checkout v2, National Shower Spares reported year-over-year revenue growth of 79%. This solution has also contributed to higher conversion rates of 60%–70%, compared with other payment services.2
The company attributes this growth to satisfied customers, who have been sending glowing reviews of the better and easier-to-use site. “The seamless experience has reduced clicks in the checkout process, while errors are handled straightaway, so our customers have a much clearer journey,” West explained.
“Amazon Pay helps us to provide a good customer experience, and we are so pleased with the uplift that Checkout v2 brought us.”
- Aaron West, Ecommerce and IT Manager
With an easier-to-maintain checkout technology, National Shower Spares is able to concentrate on growing their business.
Haz que sea seguro fallar
Visit the National Shower Spares website and choose Amazon Pay at checkout.
1 National Shower Spares shared from January through September of 2020. Amazon Pay represented 6% of all purchases; in October and November, that share rose to 8.5%. Figures are not endorsed by Amazon Pay and may not be representative of what all merchants will see or achieve with Amazo