In December, NSPCC, the UK’s leading children’s charity fighting to end child abuse, launched an Alexa Skill that includes Amazon Pay, creating a seamless voice payment experience for donors. Not only does that make NSPCC one of the early charities in the UK to accept donations via voice, but it also serves a crucial need for the charity — approximately 90% of their funding comes from voluntary donations.1 

NSPCC donors can support the charity simply by saying, “Alexa, open NSPCC,” before Amazon Pay walks them through a few quick steps to finalise their donation. 

To build out this capability, NSPCC partnered with WPN Chameleon’s digital products studio Addition; together they created goDonate Voice, an off-the-shelf product designed for charities interested in taking donations via Alexa using Amazon Pay. “goDonate Voice is a new solution that gets charities up and running with voice donations and will evolve as the channel evolves, so our clients benefit from the very latest thinking and features,” Vicky Reeves, managing director at WPN Chameleon, said.2

NSPCC’s Alexa Skill includes more than a seamless donation experience — the technology also helps support their larger mission. The tool offers parents material that helps them teach their children how to stay safe from sexual abuse, as well as interactive voice games and songs for children. 

“We’re always looking for new ways to reach our supporters and share our message. Voice assistants are a growing part of everyday lives so developing an Alexa Skill was a logical step for us to take,” Louise Corden, Lead Digital Producer, NSPCC 3

Corden has shared the details of her experience in building the Alexa Skill, as well as offering invaluable tips to charities. The charity has also created two videos highlighting the many possibilities these innovations offer — you can watch them here:


1NSPCC January 2019 Press Release
2Secure Identity Ledger, December 2018
3NSPCC January 2019 Press Release