checkout optimization
The Baymard Report Series: 3rd party payments provide more options, easier to pay
It can take a lot of time and effort to establish trust with consumers, especially if you’re still building your company. Third-party payment options can take out a lot of the guesswork for buyers. Find out how to make your checkout process safer and more convenient.
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checkout optimization
The Baymard Report Series: How forcing sign-ups drives down sales
For many online shoppers, the need to create a new account is a hurdle. Research shows that sites that don’t require account creation can see a 10-30 % increase in conversion.
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checkout optimization
The Baymard Report Series: First, build trust
19 % of all online shoppers abandon checkout because they don’t trust the site with their credit card information. Security fears are one of the major reasons that, according to Baymard, US retailers lose an estimated $260 million each year to cart abandonment.
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