As you prepare your small business for the peak retail season, it can be hard to know where to start, and what to prioritise. The surge of holiday shopping in 2019 could prove to be a big win for your small business, but it’s essential to put the right plans in the place so you aren’t leaving money on the table.

Your time is valuable, so we've compiled 10 tactics and ideas to ready your online store for the busiest time of year. We'll help you make the most improved traffic and the season of giving.

What is 10in20?

It’s a monthly series where we cover one topic in 10 questions, points, or ideas, and we do it in 20-minutes or less. Why so short? We recognise your time is precious; we have condensed our thought leadership webinar series from the typical hour into 20 minutes.

10 ways delight the connected consumer

Here’s a recap of the main points from our webinar:

  • Start with the customer and begin testing
  • Stay social to attract customers
  • Embrace cyber weekend
  • Break through the holi-daze
  • Invent and delight
  • Monetise mobile
  • Optimise checkout across your connected commerce experience
  • Build trust
  • Protect your customers and your businesss
  • Stay top of mind