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Welcome to Amazon Pay help

Amazon Pay provides payment solutions that let people use the payment instruments stored in their Amazon accounts to pay for goods and services on third-party websites and in apps that accept Amazon Pay. Amazon Pay is used by both businesses and customers.

  • Businesses, including non-profits, add the Amazon Pay button on the checkout or cart pages of their websites so that customers can sign in and access the payment instruments in their Amazon accounts. Each business can personalise the customer’s shopping experience using the customer's name and email. Amazon Pay is easy, secure, and trusted and offers a familiar buying experience.
  • Customers click the Amazon Pay button on business websites to access the payment instruments and addresses in their Amazon accounts and then pay for products. If a customer already has an Amazon account, they sign in and accept the customer agreement. If a customer doesn't have an Amazon account, they quickly create one in about 20 seconds. Customers can also use Alexa to pay by voice. Purchases are protected by the Amazon A-to-z Guarantee. Customers pay no additional fees. Beyond the button, shoppers can manage their payments using Amazon Pay on Amazon.co.uk, and it's also an easy way for you to integrate Alexa* into the shopping experience.

    *Availability may vary based on Alexa Skills integration.

Note: Businesses that use third-party ecommerce platforms (like Shopify and Magento) can integrate Amazon Pay. Amazon Pay supports businesses that use their own in-house technical teams for custom integrations.

The Amazon Pay button