Offer shoppers an easy, secure, and fast way to check out on your site using the shipping and payment information stored in their Amazon account.
Amazon Pay

Access over 300 million worldwide active customer accounts4 for your business with Amazon Pay

Tap into the power of the Amazon brand with the fast, familiar, and secure Amazon checkout millions of shoppers know and trust.
Trust
86%
of users rated their trust a 9 or 10
(10 = extremely satisfied)1
Increase conversion
35%
higher conversion rate on average than native merchant checkouts2
User affinity
93%
of consumers say they’d use Amazon Pay again3

How does it work?

One button, so many opportunities. Get up and running in no time. Ready to start a demo?
Create your own sandbox and see it in action.
We support a broad range of business models including deferred payments, reoccurring, and subscription. Based on your suite of services and technical set up, the integration can take as little as 15 minutes.
Access and visibility
Access and visibility
The placement of the Amazon Pay button is customizable, available in colors that compliment your branding and reader accessibility standards, and in seven languages.
Amazon Pay is backed by the fraud protection technology used on Amazon.com, so you can feel safe and secure while your customers are shopping at your store.

Integrate with major ecommerce platforms

Amazon Pay is built to minimize development efforts and costs for merchants. And if you need help, we provide dedicated account and technical support.

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Resources for business

Dive into case studies, market reports, how-to articles and more.
Discover more

Still looking for more? There’s lots to discover about Amazon Pay.

Start with our FAQs and latest documentation on our help pages.
Explore our support page for a complete library of the most commonly asked questions.
Have a question on your technical integration or key ecommerce plug-ins? We have answers.
Keep up with our latest product releases, best practices, or trend reports, by visiting our insights page.
HAVE QUESTIONS?
Amazon Pay explained

What is Amazon Pay?

Amazon Pay is a service offered to Amazon customers, and you are enabled to use it wherever you see it — whether that is clicking the Amazon Pay button when checking out on your favourite online stores or managing your payment methods in your account on Amazon. There are no additional sign-ups or sign-ins. Your transactions are safe and secure, and everything can be tracked in your Amazon account.

How do I open an Amazon Pay account?

If you have an Amazon account, you are ready to start using Amazon Pay wherever you see the Amazon Pay button. No additional registration is necessary, which means you don’t need to create a new account or remember old passwords. Amazon Pay simply uses the information and payment methods stored in your Amazon account. That also includes your address book, so you’ll always your favourite addresses handy no matter where you shop.

Why should I use Amazon Pay over other checkout options?

Amazon Pay is a way to check out quickly and securely online, and your eligible purchases of physical goods are protected by our A-to-z Guarantee. Breeze through checkout using the information already stored in your Amazon account.

How do I find my Amazon Pay transactions?

Go to pay.amazon.eu and sign in as a “shopper” using your Amazon username and password. One-time purchases are shown on the “Activity” tab, and subscription agreements are on the “Merchant agreements” tab. You can also view your transactions on Amazon. If you are on a desktop, your Amazon Pay transactions can be found under “Amazon Orders” within the Amazon Pay tab or in “Your Account” under “Transactions”. If you are in the Amazon app, all transactions are listed together under “Your Orders” or in “Your Account”.

Is my payment information shared with merchants?

We do not share your full credit card, debit card or bank account number with sites or charitable organisations that accept Amazon Pay. The merchant only receives information that is required to complete and support your transaction. This information may include your name, email address and delivery address.

What does it cost me to use Amazon Pay?

The service costs nothing. Using Amazon Pay does not add fees to your purchases on sites and organisations accepting Amazon Pay. We do not add transaction fees, membership fees or any other fees. Your card issuer, however, may charge fees, such as a foreign transaction fee if your card was issued in a country different from the site on which you are shopping, as well as any other fees described in the terms and conditions for your card.

Where’s my order?

Sites offering Amazon Pay deliver their own orders to you. Also, you can enable Alexa Delivery Notifications through participating merchants to get package tracking alerts. If you think there may be a problem with your order, contact the site or organisation to address the problem. When you use Amazon Pay to check out, your purchases are covered by Amazon Pay’s A-to-z Guarantee.

Where can I use Amazon Pay?

For a partial list of websites that accept Amazon Pay, see the For Shoppers section of our website. Is the Amazon Pay button not showing as a payment option in your favourite online stores? Let’s make it happen! You can simply email the store or call them with your suggestion to start enjoying the freedom of a checkout experience you know and trust.

Can I use Amazon Gift Cards with Amazon Pay?

At this time, Amazon Gift Cards cannot be used as a payment method to place an order using Amazon Pay. Amazon.eu Gift Cards can only be used to purchase eligible goods and services on Amazon.eu and certain related sites as provided in the Amazon Gift Card Terms and Conditions.

I see Amazon Pay also appearing in “Your Payments” section of my Amazon account. Is this connected to the checkout button I see on other websites?

Yes, it is all part of Amazon Pay. As an Amazon account holder, you can check out at tens of thousands of online stores around the world other than Amazon using the payment information stored in your Amazon account. The place where you manage those payment methods in your Amazon account is also Amazon Pay.

What additional security checks are in place?

Online payments using Amazon Pay are becoming even more secure because of added security checks. During checkout, you can be redirected to your bank’s or card issuer’s website to verify your credit or debit card payment. Learn more about additional security checks when shopping with Amazon Pay.

1 Consumer NPS Surveys: Conducted by Amazon Pay in 2022 among U.S. consumers who had used Amazon Pay in the 1-month preceding the survey launch dates, n=3855.

2Comscore custom study for Amazon Pay comparing conversion rates between Amazon Pay and native merchant checkouts in the U.S. over a 6-month period from October 2021 – March 2022, n=40.

3 Amazon Pay, Connected Consumer Survey, 2019.

4 Active customer accounts represent accounts that have placed a paid order during the preceding twelve month period.