Beauty with benefits

Feelunique’s try-before-you-buy approach to beauty and skincare shopping keeps its loyal customers coming back for more. The huge selection and generous rewards don’t hurt, either.

With more than 1.3 million active customers, 800 brands, and more than 35,000 makeup, skincare, haircare, fragrance, and beauty products on offer, Feelunique is one of Europe’s leading online beauty retailers. Since its launch in 2005, the company has been perfecting ecommerce technology that delivers a one-of-a-kind experience to its customers, buffered by the philosophy that “beauty is more than skin deep.” The result has been record sales.

Known for its insider tips and tutorials, trustworthy reviews, and exclusive products, the global beauty destination has adopted an approach that incentivizes customers to explore and discover new brands.

Try before you buy

If you’re stuck in a beauty rut or simply don’t know what to choose, Feelunique offers a range of great ways to sample products without any commitment, letting you try out something new and exciting and figure out what’s right for you.

With the Try Me option, you get to experience the latest and greatest beauty products without worrying that you’ll get stuck with something you don’t love. Each product is delivered with a matching complimentary sample, so you can test it out before opening the full size. If it’s not for you, you can return the main product free of charge.

Customers also love the zero-risk Pick and Mix deal, which lets you choose up to five different free samples to try out at home. All you have to do is pay a minimal £3.95 shipping and handling fee, which you get back as a gift voucher to redeem on your next purchase. Or if you want beauty in your post box every month, another hugely successful program is the subscription Beauty Box, which lets you pick the products you’ve been dying to try and build a box of deluxe samples delivered straight to your door at a significant discount.

It’s no surprise customers keep coming back. Feelunique is all about the rewards. For every £40 you spend, you get treated to a basket bonus of two free samples of your choosing at checkout. You’ll also get 10% off the two brands you love most, gift vouchers for £5 towards your next purchase when you spend £75, student discounts, and 20% off for your birthday. And for just £9.95, you can get an entire year of unlimited next-day delivery.

The beauty of community

Feelunique is partnered with Toiletries Amnesty, a charity that works across the U.K. and abroad to alleviate hygiene poverty and reduce beauty waste by connecting donors who have spare or unused toiletries with people who need them most.

“In 2019 alone we helped get toiletries to over 250,000 people,” says Amnesty founder Karen Harvey, “and to date we’ve provided help to over a million people across the U.K. and beyond, whilst diverting thousands of tonnes of toiletries waste from landfill.”

Over the next year, Feelunique has pledged to raise £30,000 to help extend Toiletries Amnesty’s reach. That means it can work with even more homeless shelters, hostels, women and children’s refuges, mental health services, family centres, food banks, refugee support groups, NHS Trust services, schools, prison services, and other community groups to break the social stigma around access to personal care products and improve the well-being of thousands in need. (You can donate your own toiletries or learn more about getting involved here.)

As a company, Feelunique is also dedicated to creating a culture of diversity and inclusion, which means it’s committed to a workplace that reflects its core values. That includes recruiting, retaining, and developing diverse talent across a spectrum of gender, ethnicity, age, sexuality, ability, social class, education, and experience. It also means increasing representation of women in senior management roles, which is now at 50%, including the female CEO at the top, Sarah Miles. The same commitment applies to increasing representation and support for brands from all backgrounds and communities, and offering products for all skin tones and hair types.

Feelunique also makes it easy to shop with purpose with its sustainable Conscious Beauty section, which includes everything from vegan and cruelty-free brands to products with natural ingredients.

Your Mother’s Day go-to

Whether you’re shopping for mum or picking up a treat for yourself, Feelunique has something special for everyone. Take advantage of up to 30% off salon-quality Kérastase hair products, which allow you to DIY your own luscious locks at home.

For the face, try the Huda Beauty Power Bullet Matte Lipstick, a custom formula that offers plush hyper-pigmentation for consistently full coverage, with nourishing sweet almond oil that allows the colour to glide on effortlessly. Harness the hair secrets of Brazil with the Sol de Janeiro Jet Set, a trio of products made from nutrient-rich ingredients sustainably sourced from the Amazon and designed to make hair strong and smooth. Or to truly spoil someone you love, including yourself, try the First Aid Beauty FAB Skin Fortune a set of five complexion-boosting essentials that cleanse, exfoliate and hydrate skin.

Whatever beauty treats or exciting samples end up in your cart, be sure to check out with Amazon Pay for a Feelunique shopping experience that’s even better — with no billing or shipping forms to fill out.