Let them eat art

With a huge selection of products, The Cake Decorating Company is on a mission to empower bakers to create anything and everything they can imagine.

Helmed by CEO Gary Quinn, The Cake Decorating Company is the U.K.’s largest retailer of cake decorating supplies, now part of Oetker U.K.’s burgeoning cake empire, Create Better Group. And with the explosion of interest in home baking across the globe spurred on by the pandemic, the company has been posting record sales, with a 60% spike in 2020 alone.

Working with renowned cake artists and designers around the world, the company prides itself on developing a constant flow of new and exciting supplies for its customers to get creative with.

Everything sweet

The Cake Decorating Company stakes their reputation on not just providing a deep selection of high-quality items that people need, but also anticipating what the ever-growing baking community is going to want next. And with one of the largest ranges of products on the market, it’s a one-stop shop for everyone from first-timers to professional cake decorators.

“In everything we do, we believe in pushing the boundaries and doing things differently,” the founders say. “The real reason we exist? To solve your cakey problems. We offer a huge variety of products to make your life easier and help you create quicker. We offer you what’s new and different so you can keep your customers and friends excited by your designs and coming back for more of your delicious cake.”

In addition to basics like sugar paste, cupcake boxes, cake tins, cake stands, and boards, The Cake Decorating Company also stocks the latest edible ink printers and chocolate moulds. And you’ll always find all the most popular brands in the world of cake art, including Renshaw, Massa Ticino, Roxy & Rich, Spectrum Flow, Cake Lace, Katy Sue Designs, Karen Davies, and LorAnn, among many others.

The icing on the cake

Known for their superior customer service, The Cake Decorating Company offers a Price Promise, which guarantees that if a national retailer is offering a better price on the same individual product, they’ll lower theirs to match. They even employ a dedicated team member to track and check prices on all their products around the clock. “It’s one of the reasons they’ve won four prestigious Cake Masters Awards.”

“We’re real people, working hard to make your experience with us happy and memorable,” the founders say. “Pick up the phone or drop us an email and a real-life person will get back to you. We’re always listening. Have an idea for a new product? Seen something you like online? Tell us about it and we’ll try to make your cakey dreams come true.”


For evidence of the company’s dedicated and enthusiastic customer base, look no further than their Instagram account and inspiration pages, which feature some of the most beautiful and creative cake artistry in the world, including from those who aspire to be #cakedecfamous. The company also offers thousands of courses and tutorials through their partnership with Paul Bradford and CakeFlix, as well as great recipes and resources on their own blog.

The mission, in the end, is to empower cake artists to create anything and everything they can imagine. Whether you need edible lace, pearls or diamonds, dusts, gels, glitters, paints, pastes, sprinkles, cake figures, or cake toppers, your cake-related wish is their command.

There are pans and moulds in all shapes and sizes, from teddy bears to basketballs, and cake boxes for every conceivable need, including the Cupcake Bouquet Box Kit, which lets you display your tasty treats as a stunning floral arrangement. There are supplies and decorations for every occasion, too, from Easter, Christmas, and Halloween to weddings, birthdays, and graduation.

Celebrating? Try stamping your cookies with Champagne Glasses. Need something original for Father’s Day? Try the Number 1 Dad Stamp Set. Show someone special you love them with the coolest geometric chocolate hearts. Or add some gorgeous natural flourish to your bake with Dried Amaranth Pom Pom Edible Flowers, which come in lovely shades of pinks, purples, and oranges.

With a little help from The Cake Decorating Company, if you can think it, you can make it — then let everyone eat it. And when you check out, don’t forget to use Amazon Pay for a fast, easy, and secure experience.