A skincare theory with blockbuster results

With 54 million views on TikTok alone, Facetheory has become one of the U.K.’s fastest-growing skincare brands by offering better ingredients at better prices.

Summer can wreak havoc on your skin. With all the increased exposure to sun and sweat, it can often feel like breakout season — right at the exact moment you want your skin looking its best.

Now is the perfect time to fortify your skincare regimen, and thanks to Facetheory, you can do it without blowing your budget. Founded in 2015, Facetheory is now one of the U.K.’s fastest-growing direct-to-consumer skincare brands for a reason.

“We’re on a mission to make the very best clean skincare products we can,” the brand says, “and to deliver them at a price point that’s affordable.”

Though all their products are proudly made in Sheffield, the company Refinery 29 calls “the next big thing in skin care” for its high-performing ingredients and accessible pricing has now expanded delivery to more than 100 countries worldwide.

The brand’s incredible international popularity is perhaps most evident on TikTok, where the hashtag #facetheory now has more than 54 million views and counting, with typically elated customers sharing their before-and-after experiences.

“It’s been an incredible journey to date, and I’m so proud of the amazing community we have built so far from our home in South Yorkshire,” says founder and CEO Jamie Shuker, who recently secured £10 million in Series A funding to further expand the brand. “I founded Facetheory on the belief that consumers deserved better for their skin: better ingredients, better results, and better prices.”

Good for your skin and the planet

The theory behind Facetheory, according to the brand, is that “products don’t have to be expensive, they just have to work.” That means clean, vegan, and cruelty-free formulas that deliver results with a “nature meets science” approach. And the company stands behind those efficacy statements with a 365-day money-back guarantee.

Many of Facetheory’s products contain botanical extracts like green tea or chamomile combined with highly effective active ingredients like retinol and vitamin C, along with cutting-edge natural elements like raspberry succinate. All of the brand’s offerings are free of parabens, silicones, PEGs, SLS, SLES, and mineral oils. Even in the rare cases Facetheory uses palm oil, it’s always 100% certified sustainable.

Packed in amber glass jars with aluminium caps or in easily recyclable 100% aluminium tubes, Facetheory’s packaging also demonstrates the brand’s commitment to sustainability, with orders protected by biodegradable shipping materials.

Discover the right products for you

That generosity towards the planet extends to the customer, too, not only through student discounts, but also through a larger sense of community.

“We are on a mission to help everyone celebrate their individuality by redefining what beautiful means,” the company says. “We believe that self-love and self-acceptance is the key to happiness and we want to define this. We want everyone to feel beautiful in their own skin no matter what your age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.”

So far, more than 400,000 people have built their perfect skincare routine with Facetheory’s popular one-minute quiz, discovering bestselling products like their cleansers, scrubs, masks, makeup, eye care, and moisturisers.

Facetheory also makes it easy to shop by specific skincare concern, whether you’re looking for products that address anti-ageing, oil control, redness, pigmentation, or uneven tone, or dealing with issues like blackheads, dehydration, or dullness.

Specifically formulated for oily and blemish-prone skin, the Clarifying Cleanser C2 contains a powerful blend of low-pH alpha and beta hydroxy acids that both purify pores and minimise redness, gently resurfacing your skin. And the nourishing Relaxing Night Cream M10 soothes with hyaluronic acid to help your skin retain its moisture balance while you sleep, with naturally sourced ferulic acid for antioxidant protection and shea butter for an emolliating boost of quercetin.

With a blend of vitamin C, ferulic acid, liquorice, and chamomile, Facetheory’s brand-new Ocuwake Eye Cream EYE1 helps reduce dark circles and eye bags. Hexylresorcinol makes the eye area appear brighter, and Meiview strengthens and firms contour while protecting skin elasticity.

Along with other great products for the lips, hands, and body, Facetheory’s Retin-C Vitamin Scar Treatment Oil O9 helps expedite skin cell shedding and renewal for a more youthful and radiant complexion. Their silky, highly pigmented vegan Lip Colour provides definition while hydrating and softening. And products like organic face cloths and Konjac Face Sponges make cleansing and makeup removal easy, no matter your skin type.

Whatever your needs, Facetheory has most likely anticipated them.

“We are always pioneering and looking towards the future with what products will make our skincare and makeup routines even better,” the brand says.

And when you’ve found what you need for a summer of fabulous skin with Facetheory, be sure to check out with Amazon Pay for a fast, easy shopping experience that’s always better, too.