Fashion label with a cause
With a deep commitment to sustainability, British clothing label AllSaints breaks through the noise to offer something different. It’s about innovation, turning your back on the trends and making your own rules - just add attitude.
Founded in East London in 1994, AllSaints breaks through the noise to offer something different. Cult leather jackets and signature biker boots - it’s what they do. Prints you weren’t expecting, and accessories you’ll keep coming back for. It’s about innovation, about turning your back on the trends and making your own rules, a uniform without uniformity. AllSaints is an attitude, wear it your way.
The label is both an homage to All Saints Road in Notting Hill and was named after Stuart Trevor’s pseudonym, “The Saint”, which sprouted from his initials. After being acquired by Lion Capital in 2011, the brand has since flourished, with 281 stores in 27 countries around the world and approximately 2,400 global employees.
AllSaints’ first store opened on London’s Foubert’s Place in 1997, filled with old sewing machines, salvaged wood, exposed brick, and raw industrial fixtures. The brand soon became known for its upscale distressed fabrics and denim, subdued colour palette, oversized ribbed knitwear, and cool leather jackets that channel a certain trend-averse authenticity.
It’s the kind of look that comes with backstage passes. And that original spirit remains. AllSaints’ contemporary collection of rock-and-roll apparel stays true to what made the brand such a cult phenomenon in the first place, albeit with some modern and progressive updates.
Responsibly made, sustainable fashion
With a serious commitment to sustainability, AllSaints is now at the forefront of responsible fashion. A full 80% of its collection is considered sustainable, with a goal to reach 90% by 2025.
“We recognise we have a responsibility towards our planet, and the people involved in making our clothes, so we’ve developed a new uniform using recycled yarns, responsible wools, vegetable-tanned leathers, and innovative water-saving techniques,” Peter Wood, AllSaints CEO says.
To achieve its goals, the company has made a series of commitments to meet responsible sourcing standards for its fabrics and materials. Those include a partnership with the Better Cotton Initiative to help improve cotton farming practices globally, with a pledge to reach 80% sustainable cotton levels by the end of 2022. That means even more recycled cotton, organic cotton, and fair-trade cotton in support of the environment and workers’ rights.
AllSaints is also a member of the Leather Working Group, a global leader in responsible leather manufacturing, with a goal to source 80% of its leathers from LWG tanneries by the end of 2022. And by adopting the Responsible Wool Standard, AllSaints ensures that its certified wool comes from farms that employ best practices with a progressive approach to managing their land and sheep.
“At AllSaints we see it as our responsibility to not only help our customers look good, but also feel good, in the knowledge that we have carefully considered the materials used as well as the processes involved in creating our collections for them,” CEO Peter Wood says. “Understanding what something will be made of and how it will be made are prerequisites for us before any design goes into production.”
So far those initiatives have led to more responsibly sourced packaging, denim-production techniques that use up to 89% less water, chrome-free tanning, and vegetable-tanned leathers with dyes made from natural compounds like nuts, fruits, and tree bark. They’ve also led to fabrics made from recycled plastic bottles, plant-based shirts derived from renewable wood sources, and organic natural fabric dyes that use far less water and chemicals.
As an employer, AllSaints also continues to make strides as an industry leader in equity and inclusion, with a genuinely diverse workforce that’s 61% female — and a 0% median gender pay gap for five years running.
Luxury with edge
AllSaints new women’s collection will have you looking and feeling good, all the time. Choose from jackets, dresses, tops and more that help you break the mold, responsibly.
With a roomy silhouette, recycled lining, metal hardware finishes, and an asymmetrical zip closure, the Ayra Leather Fringed Biker Jacket makes a clean and mean statement. Slightly more restrained, the timeless Dalby Suede Biker Jacket features a simple, modern cut with minimal metal hardware against a soft suede backdrop.
A slip-style dress that exudes effortless cool, the Hadley Ukushisa Midi Dress offers a flattering silhouette with a subtle cowl neckline and side splits in a flora-and-fauna-inspired summer print. And in lightweight fabric, the delicately flowing Essey Senja Dress features a naturalist print that’s equal parts graphic and classic.
With vivid florals on a dark background, the Ria Silk Linen-Blend Soleil Top is cropped with a button front and smocked back, with balloon sleeves and a dramatic neckline for a festive summer look. And the tie-dyed Alexia Silk Blend Marea Top is a warm-weather staple with a cinchable drawstring front and elegant V-neckline.
For men, the soft, refined lines of the Kemble Suede Bomber Jacket offer minimalist detailing at its finest. Crafted from soft suede with ribbed cuffs and a single chest pocket. Equally smooth is AllSaints’ Cora Leather Jacket, a fusion of bomber and classic biker, with detailing like understated zippers, a snap-back collar, and subtle shoulder panels.
And for more casual summer ensembles, AllSaints has some bold prints on relaxed short-sleeves like the surf-ready Kamakou Tropical Shirt and the Japanese-inspired Sumerian Shirt, which swarms in colourful florals and tigers. Take them to the beach with the vibrant Ligularia Swim Shorts, made using recycled materials, and the Lani 2 Pack Swim Shorts, which offers two different prints to fit your mood.
Ready to let AllSaints inspire a new responsible summer fit? When you’re ready to check out, be sure to select Amazon Pay as your payment method. Amazon Pay uses the same address and billing information already stored in your Amazon account - checkout seamlessly without having to fill out forms. We think that’s actually pretty punk.