While your marketing strategy might be optimised to draw new visitors to your site, if you’re neglecting existing customers, you’re missing out on an incredible growth opportunity. Did you know that 52% of consumers will buy their favourite brand even if a rival product is cheaper and more convenient to purchase?1
While inspiring customer loyalty can often prove challenging, building brand allegiance can have a big impact on your bottom line. That means improving your post-purchase customer journey can reap more than loyal customers; it can also have a significant impact on your bottom line.
Our September Paytalks, which just became available online, will help you nurture existing customers to inspire loyalty and keep them coming back. These ten tactics to retain customers offer valuable advice in improving the final leg of the user experience, and they could prove to be your company’s competitive advantage.
In the webinar, you’ll find tips on:
- Streamlining the post-purchase experience to delight your shoppers
- Boosting sales by encouraging customer loyalty
- Rewarding, amplifying, and enabling your top customers
Head over to the Paytalks webinar library to watch. While you’re there, stick around to check out any other installments in the series you may have missed.
1KPMG, “The truth about customer loyalty,” 2019